1. My favorite DMO and destination with the best practice of sustainability and/or resilience
The term ‘resilience’ can be defined in many ways that are determined by its context. The term is defined by Professor Ann Masten as “the capacity of a dynamic system to adapt successfully to challenges that threaten the function, survival, or future development of a system.”
In regard to tourism, “…resilience is the ability of a
destination to "bounce-back" after a shock or stressor such as a
natural disaster.” The COVID-19 pandemic is the latest crisis that has plagued
many nations, environments, and industries. More specifically, the hospitality
industry has seen daunting damages in many of its sectors, especially tourism.
The UNWTO lists one of the benefits of having a DMO as ‘ensuring tourism
sustainability’. One factor of sustainability is social sustainability, meaning
DMOs help ensure “the ability of a community to develop processes and
structures which not only meet the needs of its current members but also
support the ability of future generations to maintain a healthy community."
Amsterdam Marketing, the official DMO for The Netherland’s
capital, Amsterdam. Amsterdam Marketing makes the sustainability and resiliency
of its destination and protection of its local community one of its major
priorities. In 2020, Amsterdam Marketing and its partners produced a brochure
that breaks down one of their post pandemic strategies; ‘Redesigning the
Visitor Economy of Amsterdam’. This strategy illustrates the resilience of the
destination by promoting healthy tourism and local communities through
sustainable visitor by laws. Therefore, it is my favorite DMO with the best
practice of both sustainability and resiliency.
